Enhance Your Online Visibility with Local and Technical SEO
Boost Your Local Presence
In today's digital age, approximately 93% of U.S. consumers search for local businesses online. Remarkably, about 88% of local mobile searches result in a store visit or phone call within 24 hours. To connect your brand with high-intent customers in your area, it's crucial to ramp up your local search engine optimization (SEO) efforts.
Bytewise Design provides local SEO services, ensuring your business ranks high in local search queries and achieves significant revenue growth.
What is Local SEO?
Local SEO focuses on improving the search visibility of small and medium-sized businesses (SMBs), brick-and-mortar stores, and businesses with multiple locations within a specific geographic area. Unlike traditional SEO, which aims to boost visibility on a national or global scale, local SEO targets "near me" and geo-specific search queries. The goal is to extend your brand's reach beyond your storefront and make your business more accessible to local prospects.
Key Local SEO Ranking Factors
Google considers various factors when determining local search rankings. The following list includes the main factors along with what we can do to help:
- Google Business Profile:
- Optimize your Google My Business listing.
- NAP Consistency:
- Ensure your Name, Address, and Phone Number are consistent across all local business citations.
- Domain Authority:
- Build a strong domain with quality backlinks.
- Local Search Citations:
- Maintain high-quality local citations.
- Click-Through Rate (CTR):
- Improve your CTR from search results.
- Keywords:
- Use relevant local keywords.
- User Experience (UX):
- Provide an excellent user experience on your website.
- Reviews:
- Gather quality, diverse, and frequent reviews.
- Link Signals:
- Build strong local links.
What is Technical SEO?
Technical SEO ensures your website complies with search engine guidelines, allowing it to be crawled and indexed without issues. The primary goal of a technical SEO audit is to evaluate your website's current SEO status and identify areas for improvement to ensure a seamless online experience.
Why is Technical SEO Crucial?
With the rise of smartphone usage—currently at approximately 3.5 billion users globally—Google has placed increased importance on site speed and mobile experience in its ranking algorithms. Websites with poor structure, slow load times, and faulty redirects can be penalized, resulting in significant drops in search rankings and organic traffic. Given that the top organic search results receive nearly 35% of clicks, a decline in ranking can be detrimental to your business.
There are numerous potential steps to identify or address problem areas when it comes to Technial SEO:
- Run crawl error reports
- Eliminate duplicate content
- Audit preferred domain
- Improve metadata
- Check HTTPS status codes
- Identify and fix broken links
- Create and update XML sitemaps
- Implement SSL
- Increase site speed
- Optimize robots.txt
- Ensure mobile optimization
- Audit and optimize redirects
Navigating the complexities of SEO can be challenging while managing your core business operations. Let Bytewise Design help you optimize your site effectively, saving you time, money, and resources.